From brand display to transactions, inquiries and long-term operations
Build a clear, manageable, and sustainably optimized website around cross-border business. B2C and B2B can be activated separately or combined according to the business stage; the specific capabilities are subject to the actual solution, region and enabled third-party services.
Global website
Multilingual content
Maintain pages, products, navigation and SEO information by market. The language determines the content and page path that visitors see.
Multi-currency display
Configure price display according to business needs. Language and currency are independent of each other to avoid accidentally changing the page language when switching currencies.
Market-oriented operation
Arrange domain name, content, payment, logistics and marketing configurations for different countries, and verify each item before going online.
Product and content management
Clear content structure
Manage products, categories, pages, blogs, navigation and topics so that brand introductions, product information and help content are all in their place.
- Product information, pictures, specifications and classifications
- Feature pages, brand pages and marketing pages
- Blog articles, help center and system documentation
- Menu hierarchy, SEO title and page summary
B2C online sales
Product browsing
Classification, search, details and recommended paths.
Shopping and Checkout
Shopping cart, delivery information, shipping costs and order confirmation.
Payment configuration
Connect payment methods suitable for the market and complete testing.
Order operation
Order status, notifications, fulfillment and after-sales information.
B2B lead generation
Enterprise and product display
Use industry, capabilities, cases and product information to answer the questions buyers are most concerned about.
Inquiry path
Provide clear forms and action entry points on product, solution and contact pages to reduce invalid jumps.
Lead handling
Connect to email, form notifications or customer management processes as needed to facilitate team follow-up.
Payment and Logistics
Configure checkout and delivery for your markets
Payment, taxes, freight and delivery scopes need to be configured one by one based on the subject, target market, product attributes and third-party accounts.
- Payment method and callback testing
- Freight Templates, Regions and Package Rules
- Taxes, currencies and settlement information
- Order placement, notification and abnormal path verification
SEO and marketing
Search basics
Page title, summary, link structure, site map and content hierarchy.
data measurement
Configure Google Analytics, advertising measurement and other tools as needed to form a verifiable data foundation.
marketing connection
Choose product feeds, advertising platforms and social integrations for your audience, then confirm account requirements and setup scope.
Data migration and synchronization
Confirm the data first, then decide on the method
Can assist in evaluating how to migrate and import product, customer, content, or order data. Whether automatic synchronization is possible depends on the source system, field quality and interface conditions.
- Field mapping and sample validation
- Pictures, specs and classification checks
- Batch import and result spot check
- Keep original data before formal processing
Open capabilities and automation
open interface
Evaluate data connections to external systems, assuming interfaces and permissions are available.
MCP Collaboration
Use explicitly authorized connections to enable MCP-enabled tools to assist with auditable site management tasks.
Permissions and Security
Save credentials with minimal privileges, distinguish test and production environments, and keep records of key changes.
Comparison of capabilities between B2C and B2B
| Ability | B2C online sales | B2B lead generation |
|---|---|---|
| main visitor | individual consumer | Corporate Procurement and Partners |
| Primary actions | Browse products, add to cart, check out and pay | Learn about capabilities, view products, and submit inquiries |
| Key pages | Products, categories, shopping cart, checkout | Companies, Industry Solutions, Product Catalogs, Contacts |
| Key configuration | Payment, logistics, taxes, order notifications | Forms, notifications, lead acceptance and cases |
| common ground | Multi-language, content management, SEO, data measurement and continuous optimization | |
The two paths can be combined, but the first version recommends going online around the most important customer actions first, and then gradually increasing capabilities.