Determine the target market first, then configure the language and domain name
The more domain names and languages, the better. The first version of the website should be set up around the most important customer markets, first ensuring that the content, contact portals and conversion processes in the main languages are complete, and then gradually expand to other countries or language versions.
Domain name preparation
It is recommended to use a domain name controlled by the enterprise for a long time, and the customer retains the registrar account, renewal method and management rights. Before connecting to a website, you need to confirm whether the domain name currently hosts other websites or mailboxes to avoid affecting existing business when modifying the resolution.
- Confirm domain name spelling, brand consistency and renewal owner.
- Document current DNS, mailbox, and other resolution uses.
- Keep backups of the old website and important data before officially switching.
- After connecting, check HTTPS, main domain name redirection and common page visits.
Multilingual planning
Language selection should be based on real market needs. The first edition can first organize complete information in Chinese, and then generate corresponding language content for the target market. Different language versions should keep the page structure, product information and service caliber consistent, while allowing the title and action button to be adjusted according to local expression habits.
Language and currency need to be considered separately
The website language determines the page text, path and search content; the currency mainly affects price display. Customers may read one language but speak another currency, so plan for both separately and test to confirm that manual selections do not override each other.
Test scope before going online
- Open the Home, Product or Product, Help Center, Contact, and Policy pages one by one.
- Check desktop and mobile navigation, text wrapping, and buttons.
- Verify whether the page enters the correct version after language switching.
- Check that forms, inquiries, shopping flows, and notifications are aligned with your target market.
- Make sure the search title, description, and shared information use the correct language.
Expand into new markets
When the existing website has been operating stably, you can then decide to add a language or independent market site based on the content volume, customer needs and team maintenance capabilities. Domain names, languages, content responsibilities and third-party service conditions should be reconfirmed with each expansion.